Pharma CRM is a comprehensive solution that helps pharmaceutical companies in managing relationships with physicians, chemists, hospitals and healthcare societies. In the age of patent expiration & pricing scrutiny, pharmaceutical companies are increasingly facing pressure to build stronger relationship management capabilities to help boost prescription share and avoid legal hassles. This is the right time for companies to implement CRM in Pharma that can identify market shifts and respond effectively, thereby increasing competitive advantage. It also needs a robust platform for KOL management.
Digital CRM for pharmaceuticals and life sciences have evolved from a workforce management application to a more customer-centric strategy. Current focus in home grown systems and incumbent CRM vendors has failed to keep up with this new realization. Their rigid architecture makes it expensive and obsolete to upgrade. There is a need to review these implementations to ensure that CRM is more aligned with business needs. Pharma CRM provides a fresh way to look at stimulating & managing growth. It brings the best practices from over eleven industry verticals in one comprehensive offering.